Manu Bhaker manager to send legal notice to brands making ads without sponsoring

IOS Sports & Entertainment, the company managing Manu Bhaker, the 22-year-old shooter who won two bronze medals at the Paris Olympics, is taking legal action against brands that have been making congratulatory ads by using Bhaker’s photos and videos without sponsoring her, the Economic Times reported, citing industry executives. HT couldn’t independently verify the information.
“Since yesterday, almost two dozen brands which are not associated with Manu, have released congratulatory ads on social media with her images and their brands,” the report quoted Neerav Tomar, MD of IOS Sports & Entertainment as saying. “This is not allowed legally and we are serving legal notices to these brands. This is moment marketing free of cost.”
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Some of these brands include Bajaj Foods, LIC, FIITJEE, Oakwood International School, Apricot Bioscience, Praneet Group, Radha TMT, Kineto, Parul Ayurved Hospital, and Xtrabrick Realtors, according to the report.
Manu Bhaker currently only endorses sports gear and fitness fashion company Performax Activewear. However, about half a dozen other brands are in negotiations with her for sponsorships.
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Though laws preventing such violations do exist, they are not too useful because celebrities in India often do not pursue legal action that much like in the case of Europe and the US. This is due to the litigation process in India being long-drawn, according to the report.
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